Mahindra’s legendary Thar has always been synonymous with adventure, freedom, and rugged off-road prowess. With the launch of the Mahindra Thar ROXX Edition, the brand has taken things a notch higher—infusing bold style, factory-fitted accessories, and a new level of personalization into an already iconic SUV. The Thar ROXX isn’t just another special edition; it’s a lifestyle statement tailored for the modern adventurer who craves the thrill of the wild, while still turning heads on urban streets.
What is the Thar ROXX?
The Mahindra Thar ROXX is a special edition of the popular Thar SUV, designed for customers who want a more distinctive, accessorized look straight from the showroom floor. It combines the off-road DNA of the Thar with a curated set of premium accessories, offering a plug-and-play adventure machine that requires no aftermarket customization.
It’s available in both 4×4 diesel manual and automatic variants, ensuring that both purists and convenience-seekers have an option that suits their driving style.
Bold Looks That Make a Statement
One of the most striking aspects of the Thar ROXX is its aggressive visual appeal. Mahindra has equipped this edition with a range of factory-fitted accessories that instantly set it apart:
- ROXX body decals that give it a muscular and sporty identity.
- Front and rear bumper protectors for added ruggedness and visual aggression.
- A metal front skid plate and tail lamp protectors to reinforce its off-road-ready build.
- A custom hard top roof with a sporty roof carrier and jerry can holders, hinting at serious overlanding intentions.
These additions not only enhance its looks but also provide practical benefits for off-road enthusiasts. The Thar ROXX walks the talk—what you see is not just for show.
Comfort Meets Capability
While the Thar ROXX is rugged and ready for the rough trails, Mahindra has ensured that comfort isn’t compromised. Step inside and you’ll notice a cabin that’s practical but enhanced with subtle touches:
- A high-mounted infotainment system with Apple CarPlay and Android Auto.
- Water-resistant upholstery to handle muddy boots and wet gear.
- Roof-mounted speakers and a durable cabin that’s built to be washed down if needed.
For a vehicle built to take on trails, the Thar ROXX still manages to make urban commutes and highway drives surprisingly comfortable. The high driving position gives you a commanding view of the road, while the suspension handles potholes and uneven surfaces with confidence.
Off-Road Prowess – No Compromise
The real strength of the Thar ROXX lies in its core capabilities. It shares the same mechanical underpinnings as the standard Thar, which means it’s more than ready for serious off-road adventures.
With 226 mm of ground clearance, a low-range 4×4 transfer case, mechanical locking differential, and water-wading capability of 650 mm, this SUV is built to conquer everything from rocky trails to river crossings. Whether it’s sand dunes, forest paths, or snowy terrain, the Thar ROXX performs with the confidence that Mahindra’s off-road legacy demands.
Who Is It For?
The Mahindra Thar ROXX is ideal for a wide spectrum of buyers:
- Weekend adventurers who don’t want to spend extra on aftermarket accessories.
- Urban dwellers looking to stand out in traffic with a vehicle that’s bold and capable.
- Long-time Thar fans wanting a more exclusive variant with enhanced road presence.
It also appeals to younger buyers and social media-savvy adventurers who value aesthetics just as much as functionality.
Pricing and Value
Priced at a premium over the standard Thar, the ROXX Edition offers great value considering the accessories it bundles as stock. If you were to install similar modifications on a standard Thar, the costs would easily add up—along with warranty concerns. With ROXX, everything is integrated, factory-finished, and backed by Mahindra’s warranty.
Final Thoughts: ROXX Solid Choice
The Mahindra Thar ROXX Edition proves that adventure doesn’t have to come at the cost of style or convenience. It bridges the gap between functionality and flair, making it one of the most desirable Thar variants for lifestyle-oriented buyers.