At CES 2026 in Las Vegas, Brandworks Technologies showcased its vision for the future of mobility by unveiling its Full Automotive and EV Electronics Suite. Known for its expertise in consumer and industrial electronics, the company is now venturing into automotive-grade systems, signaling a strategic pivot toward one of the fastest-growing industries in the world.
This move positions Brandworks as a key player in the software-defined, electrified mobility ecosystem, leveraging its strengths in design, system integration, and advanced manufacturing.
The Big Announcement at CES 2026
Brandworks revealed a comprehensive portfolio of solutions tailored for the automotive and EV sector:
- Powertrain Systems: Advanced electronics for efficient and sustainable propulsion.
- Vehicle Electronics: Integrated systems for cockpit, safety, and connectivity.
- Charging Solutions: Smart charging infrastructure supporting fast and reliable EV adoption.
- Connected Mobility Platforms: AI-driven solutions enabling seamless communication between vehicles, infrastructure, and users.
By entering this space, Brandworks is aligning with global trends in electrification, autonomy, and connectivity.
Strategic Partnerships and Collaborations
In late 2025, Brandworks announced a collaboration with SandLogic Technologies to build an India-centric edge AI hardware ecosystem. This partnership combines:
- Brandworks’ strengths in industrial design, hardware engineering, and advanced manufacturing.
- SandLogic’s expertise in edge AI processors and multilingual speech intelligence.
Together, they aim to create AI-powered devices for applications such as:
- Voice-driven interfaces.
- Intelligent IoT systems.
- Mobility solutions requiring real-time, on-device intelligence.
This collaboration strengthens Brandworks’ entry into automotive electronics, where AI-driven decision-making is critical for autonomous and connected vehicles.
Why This Matters
For the Automotive Industry
- Localization: Supports India’s electronics ecosystem, reducing reliance on imports.
- Innovation: Introduces cutting-edge AI and IoT into vehicle systems.
- Scalability: Solutions designed for both domestic and global markets.
For Consumers
- Smarter Vehicles: Enhanced cockpit experiences, safety systems, and connectivity.
- Reliable EV Infrastructure: Charging solutions that make EV adoption easier.
- Future-Proof Technology: Vehicles that evolve with OTA (over-the-air) updates.
Comparison: Brandworks vs Traditional Automotive Electronics Players
| Feature | Brandworks Technologies | Established Players (Bosch, Continental) |
|---|---|---|
| Origin | Consumer & industrial electronics | Automotive-first |
| Focus | AI-driven, India-centric | Global, diversified |
| EV Charging Solutions | Smart, integrated | Established networks |
| Edge AI Integration | Strong (via SandLogic) | Emerging focus |
| Market Entry | 2026 (CES debut) | Decades of presence |
Brandworks differentiates itself by leveraging India’s growing electronics ecosystem and focusing on edge AI integration, while traditional players bring decades of automotive experience.
Challenges Ahead
- Competition: Established automotive suppliers dominate the market.
- Scaling Production: Meeting global demand requires robust manufacturing capacity.
- Cybersecurity Risks: Connected mobility platforms must guard against hacking.
- Regulatory Compliance: Adhering to diverse global automotive standards.
The Road Ahead
Brandworks’ entry into automotive electronics is not just a diversification—it’s a strategic leap into the future of mobility. By combining AI, IoT, and sustainable design, the company is poised to contribute significantly to India’s role in the global EV revolution.
With CES 2026 as its launchpad, Brandworks is expected to:
- Expand partnerships with global automakers.
- Scale its manufacturing footprint in India.
- Continue innovating in edge AI and connected mobility.
Conclusion
The debut of Brandworks Technologies’ automotive and EV electronics portfolio at CES 2026 marks a turning point for the company and for India’s electronics industry. By focusing on powertrain systems, vehicle electronics, charging solutions, and connected platforms, Brandworks is positioning itself as a future-ready innovator in the global automotive space.
For consumers, this means smarter, safer, and more connected vehicles. For the industry, it signals the rise of India-centric innovation in a sector traditionally dominated by global giants.