Cosmo First, a name synonymous with innovation in specialty films, has taken a strategic leap into the automotive aftermarket with the launch of its Paint Protection Film (PPF) and ceramic coatings segment. This move marks a significant diversification for the company, aligning with its vision to become a consumer-centric powerhouse while leveraging its deep expertise in polymer science and specialty chemicals.
A New Chapter in Automotive Protection
Launched under the Cosmo Consumer brand in April 2025, the PPF initiative is designed to meet the growing demand for premium vehicle care solutions in India and abroad. With the Indian automotive market witnessing a surge in luxury and premium car ownership, the need for high-quality paint protection has never been greater. Cosmo First’s entry into this space is both timely and ambitious.
The company’s PPF offerings are engineered using Thermoplastic Polyurethane (TPU), a material known for its durability, flexibility, and self-healing properties. These films are designed to preserve a vehicle’s showroom finish by protecting against scratches, UV rays, chemical contaminants, and environmental wear. The product line includes two variants:
- Cosmo PPF Platinum: A premium 8-mil thick film with a lifetime warranty, offering maximum protection and deep scratch resistance.
- Cosmo PPF Gold: A more accessible option with a 5-year warranty, still featuring self-healing and hydrophobic properties.
Both variants are backed by advanced pressure-sensitive adhesives that ensure seamless application and long-term performance.
Market Potential and Strategic Positioning
Cosmo First estimates the Indian PPF market at ₹200–300 crore annually, with global growth expected at 5–10% CAGR over the next five years. The ceramic coatings segment, which complements PPF, is even larger, with an estimated ₹800–1200 crore revenue potential. Despite this, both markets remain highly unorganised, plagued by substandard products and misleading claims.
Cosmo’s strategy is to position itself as a super brand in this space by offering technically superior products, competitive pricing, and aggressive marketing. According to Abhineesh Das, Business Head of Cosmo Consumer, the company aims to clock ₹30–50 crore in revenue from PPF within two years. The focus is on educating consumers about the benefits of high-quality protection films and building trust through transparency and performance.
Manufacturing and Distribution Strategy
While Cosmo First manufactures sunshade films locally at its Aurangabad facility, the PPF products are currently contract manufactured overseas. This allows the company to maintain quality control while scaling operations quickly. Pilot runs have already been conducted with 50+ distributors, and the company is targeting both Tier-1 and Tier-2 cities to expand its footprint.
Tier-1 cities are driving initial demand, but Cosmo sees immense potential in Tier-2 markets, where rising disposable incomes and increasing car ownership are creating new opportunities. The company’s omnichannel approach, combining direct-to-consumer (D2C) platforms with distributor networks, ensures wide accessibility and customer engagement.
Innovation and R&D Synergies
Cosmo First’s foray into PPF is not just a business expansion—it’s a natural extension of its R&D capabilities. With over 100 years of collective research experience and a robust specialty chemicals division, the company is uniquely positioned to innovate in this space. The synergy between its existing film technologies and new automotive applications allows for rapid product development and performance enhancement.
The company’s commitment to innovation is evident in its five active patents and twelve more in the pipeline, covering various aspects of film technology. This intellectual property backbone supports Cosmo’s ambition to lead the market not just in volume but in quality and technological advancement.
Consumer-Centric Vision
At the heart of Cosmo First’s diversification is a consumer-first philosophy. The company understands that modern car owners view their vehicles as investments, not just modes of transport. As Group CEO Pankaj Poddar puts it, “Our Paint Protection Films are more than just a protective layer—they’re a precision-engineered solution that meets the expectations of modern car enthusiasts.”
This vision is reflected in the product design, warranty offerings, and marketing strategy. Cosmo PPF transforms car care from a routine maintenance task into a premium value addition, ensuring that every vehicle retains its elegance and resale value.
Conclusion: Driving into the Future
Cosmo First’s entry into the paint protection film market is a bold and calculated move that aligns with its legacy of innovation and its future as a consumer-centric brand. By combining technical excellence, market insight, and strategic distribution, the company is poised to redefine automotive care in India.
As the market matures and consumer awareness grows, Cosmo First’s PPF offerings could become the gold standard for vehicle protection. With a strong foundation and a clear roadmap, the company is not just diversifying—it’s driving into the future with purpose and precision.