The Kia Seltos has been one of the most successful SUVs in India since its debut in 2019, consistently ranking among the top-selling models in the mid-size SUV segment. With the launch of the new Kia Seltos (2025), the brand has taken personalization and variety to the next level, offering buyers an impressive 12 colour options and 10 variants. This strategy ensures that every customer can find a Seltos that perfectly matches their taste, lifestyle, and budget.
Design and Styling: Bold and Modern
The new Seltos continues to embody Kia’s “Opposites United” design philosophy, blending sharp lines with muscular proportions. The SUV features a refreshed front fascia with a larger grille, sleeker LED headlamps, and redesigned DRLs. At the rear, connected LED taillamps and a sculpted bumper add to its premium appeal.
The wide range of colour options—including dual-tone schemes—allows buyers to express individuality. From sporty shades like Fiery Red and Aurora Black Pearl to elegant tones like Glacier White Pearl and Gravity Grey, Kia ensures that the Seltos appeals to both youthful and mature audiences.
Variants: Something for Everyone
Kia has introduced 10 variants across petrol and diesel powertrains, catering to diverse needs. These include trims like HTE, HTK, HTK+, HTX, HTX+, GTX+, and X-Line, each offering a unique blend of features and pricing.
- HTE & HTK: Entry-level variants focused on affordability and practicality.
- HTX & HTX+: Mid-level trims with premium features like panoramic sunroof and advanced infotainment.
- GTX+ & X-Line: Top-end variants offering sporty styling, advanced driver assistance systems (ADAS), and luxury touches.
This wide spread ensures that whether you’re a first-time SUV buyer or a tech-savvy enthusiast, there’s a Seltos tailored for you.
Engine and Performance Options
The new Seltos offers multiple engine choices:
- 1.5-litre petrol producing 115 PS and 144 Nm.
- 1.5-litre diesel with 116 PS and 250 Nm.
- 1.5-litre turbo-petrol delivering 160 PS and 253 Nm.
Transmission options include 6-speed manual, iMT, CVT, 6-speed automatic, and 7-speed DCT, giving buyers flexibility based on driving preferences. The turbo-petrol variant, in particular, appeals to enthusiasts seeking spirited performance.
Interior: Premium and Tech-Savvy
Inside, the new Seltos offers a dual-screen setup with a 10.25-inch infotainment system and digital instrument cluster. The cabin is finished with soft-touch materials, ventilated front seats, ambient lighting, and a Bose premium sound system.
Kia has also focused on practicality, with ample storage spaces, a spacious rear seat, and a large boot. The SUV’s ergonomics ensure comfort during long drives, making it a true family-friendly vehicle.
Safety and Driver Assistance
Safety remains a priority, with the new Seltos offering:
- Six airbags across variants.
- Electronic stability control (ESC) and hill-start assist.
- ADAS features like lane-keeping assist, forward collision warning, and adaptive cruise control in higher trims.
- 360-degree camera for easier maneuvering.
These features make the Seltos one of the safest SUVs in its segment, appealing to families and urban commuters alike.
Market Position and Pricing
The new Kia Seltos is priced between ₹11 lakh and ₹20 lakh (ex-showroom), depending on the variant. This positions it competitively against rivals like the Hyundai Creta, Maruti Suzuki Grand Vitara, Toyota Hyryder, and MG Astor.
By offering 12 colours and 10 variants, Kia has created a product that stands out in terms of choice and personalization, ensuring strong appeal across demographics.
Pros and Cons
Pros:
- 12 colour options including dual-tone schemes.
- 10 variants catering to diverse budgets and needs.
- Multiple engine choices including turbo-petrol.
- Premium interior with advanced tech.
- Strong safety package with ADAS.
Cons:
- Top-end variants may feel expensive compared to rivals.
- Turbo-petrol efficiency lower than standard engines.
- Feature distribution varies significantly across trims.
Final Thoughts
The new Kia Seltos 2025 is more than just a facelift—it’s a statement of Kia’s commitment to variety, personalization, and innovation. With 12 colours and 10 variants, it offers unmatched flexibility, ensuring that every buyer finds a model that resonates with their personality and lifestyle.
For those seeking a stylish, feature-rich, and safe SUV in the mid-size segment, the Seltos remains one of the most compelling choices. Kia has not only refreshed its bestseller but also redefined what it means to offer variety in the Indian automotive market.