The Indian SUV market is witnessing unprecedented growth, with buyers increasingly preferring stylish, feature-rich, and performance-oriented vehicles. To strengthen its dominance, Maruti Suzuki is gearing up to launch two brand-new premium SUVs in India. These upcoming models are expected to elevate Maruti’s image beyond affordability and practicality, positioning the brand in the premium segment dominated by players like Hyundai, Kia, Tata, and Mahindra.
Let’s take a closer look at what these SUVs could bring to the table, including design highlights, expected features, performance, and how they fit into Maruti Suzuki’s future strategy.
Maruti Suzuki’s Strategy in the Premium Segment
Traditionally, Maruti Suzuki has ruled India’s small car and compact SUV segments with models like Alto, Swift, Baleno, Brezza, and Grand Vitara. However, premium SUVs are the fastest-growing category, and buyers now demand advanced technology, safety, and comfort.
To meet this demand, Maruti is likely working on two premium SUVs that will be sold via its Nexa dealerships, which already retail models like the Grand Vitara, Jimny, and XL6. These new SUVs are expected to:
- Compete directly with mid-size and full-size SUVs.
- Offer hybrid and possibly electric powertrains.
- Deliver global styling with robust road presence.
What We Know About the Upcoming SUVs
Although official details are yet to be revealed, industry reports and early leaks suggest the following:
1. A Larger Three-Row SUV
- Positioned above the Grand Vitara.
- Likely to rival Toyota Fortuner, MG Hector Plus, and Hyundai Alcazar.
- Could be based on Toyota’s global platform under the Suzuki-Toyota alliance.
- Expected features:
- Panoramic sunroof.
- Advanced Driver Assistance Systems (ADAS).
- Spacious three-row seating layout.
- Hybrid engine technology for better fuel efficiency.
2. A Premium Urban SUV
- Designed to take on Hyundai Creta, Kia Seltos, and Tata Harrier.
- More youthful and stylish than current offerings.
- Could feature connected car technology, premium interiors, and futuristic design cues.
- A strong hybrid or plug-in hybrid version may also be in the pipeline.
Expected Design Language
Maruti Suzuki has been stepping up its design game, as seen in the Grand Vitara and Fronx. The upcoming premium SUVs are likely to:
- Use bold grilles, sleek LED DRLs, and muscular proportions.
- Feature dual-tone exteriors with sportier alloy wheels.
- Offer luxurious interiors, with leatherette upholstery, ambient lighting, and soft-touch materials.
The overall approach will be to create SUVs that not only look premium but also compete globally in terms of aesthetics.
Engine and Performance Options
Maruti Suzuki is expected to provide multiple powertrain options to attract a wide range of buyers:
- 1.5-litre strong-hybrid petrol engine, already seen in the Grand Vitara.
- A new turbocharged petrol engine for enthusiasts seeking performance.
- Possibility of a plug-in hybrid (PHEV) or all-electric model in the future, given Maruti’s EV roadmap.
- Transmission choices could include 6-speed manual, automatic, and e-CVT depending on the model.
Fuel efficiency will remain one of Maruti’s strong suits, ensuring these SUVs appeal to Indian buyers who want performance without compromising mileage.
Features and Technology
Maruti’s premium SUV lineup will most likely be feature-packed to justify its pricing and positioning. Expected highlights include:
- Large infotainment screen (10–12 inches) with wireless Apple CarPlay and Android Auto.
- Digital instrument cluster with customizable themes.
- 360-degree camera system.
- Ventilated and powered front seats.
- Premium audio system (possibly from JBL or Arkamys).
- ADAS features like adaptive cruise control, lane-keeping assist, and collision warning.
- Safety: Up to six airbags, ESP, hill-hold assist, and a 5-star safety rating under Global NCAP.
Pricing and Positioning
Maruti Suzuki will aim for competitive pricing to attract both value-conscious and premium buyers.
- The three-row SUV could start around ₹20 lakh and go up to ₹28–30 lakh for top trims.
- The urban premium SUV is expected to be priced between ₹12 lakh and ₹18 lakh, directly targeting the Hyundai Creta and Kia Seltos.
Rivals in the Market
Maruti’s two new SUVs will face tough competition from:
- Hyundai Creta & Alcazar
- Kia Seltos & Carens
- Tata Harrier & Safari
- MG Hector & Hector Plus
- Toyota Fortuner (for the larger SUV)
Maruti Suzuki’s biggest advantage will be its service network, brand trust, and strong resale value, which are unmatched by most competitors.
Impact on Maruti’s Future
The launch of these SUVs will:
- Strengthen Maruti’s premium image.
- Help it capture higher-margin customers in the ₹12–30 lakh segment.
- Pave the way for future EVs and hybrids in India.
- Position Nexa as a true premium retail channel.
If executed well, these SUVs could shift Maruti Suzuki’s identity from being just a “small car manufacturer” to a serious premium player.
Conclusion
The upcoming two premium SUVs from Maruti Suzuki are more than just new product launches — they represent a strategic move to redefine the company’s position in the Indian auto industry. By offering larger, feature-rich, and hybrid-powered SUVs, Maruti is set to compete head-on with established global brands while retaining its core strengths of affordability and reliability.
With the growing appetite for premium SUVs among Indian buyers, Maruti Suzuki’s bold step could turn into a game-changer in 2025 and beyond.