Mahindra has officially expanded its lifestyle SUV portfolio with the launch of the Thar Roxx Star Edition, priced at Rs 16.85 lakh (ex-showroom). Designed to enhance the visual appeal of the already iconic Thar Roxx, this special edition focuses entirely on cosmetic enhancements, giving the SUV a darker, more aggressive, and stealth-inspired character.
The Thar Roxx Star Edition targets buyers who want their SUV to stand out not just on rough terrain but also in urban environments. With its exclusive styling updates and limited-edition positioning, Mahindra aims to attract enthusiasts who value road presence, individuality, and a premium off-road image.
What Is New In The Thar Roxx Star Edition?
Unlike a mechanical upgrade, the Thar Roxx Star Edition is all about visual transformation. Mahindra has carefully curated design elements that create a stealth look without altering the SUV’s proven off-road hardware.
The key highlights include:
- Dark-themed exterior elements
- Exclusive Star Edition badging
- Subtle yet premium cosmetic enhancements
- Retained rugged DNA of the Thar Roxx
This approach allows Mahindra to offer something fresh while keeping the performance and reliability intact.
Stealth-Inspired Exterior Design: Dark, Bold And Aggressive
The biggest talking point of the Thar Roxx Star Edition is its stealth design philosophy. Mahindra has replaced the usual chrome and bright elements with blacked-out components, giving the SUV a muscular and intimidating stance.
Key exterior updates include:
- Blacked-out grille and front accents
- Dark-finished alloy wheels enhancing the sporty appeal
- Smoked treatment for select exterior elements
- Star Edition branding that adds exclusivity
The overall design feels more premium and purposeful, especially for buyers who prefer a minimalist yet commanding road presence.
Interior Updates: Subtle Changes With A Premium Touch
Inside the cabin, Mahindra has kept the changes minimal but effective. The Thar Roxx Star Edition continues with the rugged layout but introduces dark-themed interior accents that complement the exterior styling.
Expected interior highlights include:
- All-black cabin theme
- Premium upholstery with contrast stitching
- Star Edition branding inside the cabin
- Retained touchscreen infotainment and digital features
The cabin remains practical, durable, and adventure-ready, while the special edition touches add a layer of exclusivity and style.
Engine And Performance: No Mechanical Changes
Mahindra has wisely chosen not to tamper with the mechanical setup of the Thar Roxx Star Edition. The SUV continues to offer the same powerful and reliable engine options, ensuring no compromise on performance.
Buyers can expect:
- Strong torque output for off-road conditions
- Proven drivetrain for rough terrain
- Manual and automatic gearbox options
- Capable 4×4 system (where applicable)
This makes the Star Edition ideal for those who want visual upgrades without sacrificing performance or reliability.
Off-Road Capability: Still A True-Blue Thar
Despite being a cosmetic-focused edition, the Thar Roxx Star Edition remains a hardcore off-roader at heart. Its ladder-frame construction, high ground clearance, and robust suspension ensure it can handle challenging terrains with ease.
Whether it’s rocky trails, sand dunes, or muddy tracks, the Thar Roxx Star Edition stays true to Mahindra’s off-road legacy while adding a stylish twist for city use.
Pricing And Positioning: Is Rs 16.85 Lakh Justified?
Priced at Rs 16.85 lakh, the Thar Roxx Star Edition sits above the standard variants, justifying the premium through:
- Exclusive stealth styling
- Limited-edition appeal
- Enhanced visual presence
- Strong brand value
For buyers who want a distinctive SUV that looks more aggressive and exclusive, the additional cost may feel reasonable.
Who Should Buy The Thar Roxx Star Edition?
The Thar Roxx Star Edition is not for everyone—and that’s exactly the point. It is designed for:
- Buyers who want a head-turning lifestyle SUV
- Enthusiasts who value design as much as capability
- Urban drivers looking for a bold and premium SUV look
- Thar fans wanting something more exclusive than the regular variants
If you prioritize stealth styling and road presence, this edition makes a strong case.
Why Mahindra Is Betting Big On Special Editions
Special editions like the Thar Roxx Star Edition allow Mahindra to:
- Keep the product fresh without major re-engineering
- Tap into emotional and aspirational buying decisions
- Offer exclusivity in a highly competitive SUV segment
This strategy has worked well for Mahindra in the past, and the Star Edition is expected to generate strong interest among lifestyle SUV buyers.
Final Verdict: Style Meets Substance
The Mahindra Thar Roxx Star Edition successfully blends rugged capability with a bold, stealth-inspired design. While it doesn’t introduce mechanical upgrades, its cosmetic enhancements and exclusive appeal make it an attractive option for buyers who want their SUV to make a statement.
At Rs 16.85 lakh, it caters to a niche audience—but one that values design, individuality, and off-road credibility. If you’re looking for a Thar that stands out even more than usual, the Roxx Star Edition delivers exactly that.