The Japan Mobility Show 2025 (formerly the Tokyo Motor Show) was a showcase of futuristic designs, electrification strategies, and bold concepts from Japan’s biggest automakers. While Nissan, Honda, Suzuki, and Lexus all unveiled exciting models, one car stood out above the rest—the Toyota Century Coupe Concept.
Why the Century Coupe Stole the Spotlight
- Ultra-Luxury Positioning: Traditionally, the Toyota Century has been Japan’s answer to chauffeur-driven limousines. The new Coupe Concept reimagines this heritage as a two-door grand tourer, aimed directly at the likes of Bentley Continental GT and Rolls-Royce Wraith.
- Electrified Future: Toyota hinted at electrified powertrains for the Century Coupe, aligning with its multi-pathway strategy that includes hybrids, plug-ins, and hydrogen.
- Craftsmanship: The interior showcased Japanese-inspired materials and design, emphasizing understated luxury rather than flashy excess.
Other Highlights at the Show
While the Century Coupe was the headline grabber, several other cars impressed audiences:
- Nissan Elgrand (4th Gen): A luxury MPV rivaling Toyota’s Vellfire, redesigned with futuristic styling.
- Maruti Suzuki Vision e-Sky Concept: A compact EV concept promising affordability when it debuts around FY26.
- Lexus LS MPV Concept: Lexus surprised everyone by reimagining its flagship sedan as a luxury people mover.
- Toyota Corolla Concept: A preview of the next-gen Corolla with electrified underpinnings.
Why This Matters
The Japan Mobility Show 2025 demonstrated that Japanese automakers are not just chasing electrification but also redefining luxury and identity. The Century Coupe Concept, in particular, signals Toyota’s ambition to move into the ultra-luxury coupe segment—a bold move that could reshape perceptions of Japanese cars globally.
Conclusion
The Toyota Century Coupe Concept was the most impressive car at the Japan Mobility Show 2025. With its blend of heritage, electrification, and luxury craftsmanship, it captured the imagination of enthusiasts and industry insiders alike. While other concepts showcased innovation, the Century Coupe stood out as a symbol of Japan’s confidence in competing with the world’s most prestigious automakers.